Product Marketing Manager

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dotdigital is looking for a hands-on Product Marketing Manager, reporting into the Head of Product Marketing and working as part of the wider Product (Marketing) team. This is an exciting opportunity for a highly articulate and commercially minded individual to contribute to the success of dotdigital’s platform Engagement Cloud. 

This particular role is focused on all things relating to our product launches and overall messaging and positioning of the product.

To be successful in the role, stakeholder management skills are essential as the role will require you to work closely across marketing, product management, technical, and service functions.

Key Responsibilities:

  • Work closely with product management and translate features and technical specs into benefits and engaging stories.
  • Craft compelling product messaging that is differentiated and conveys dotdigital’s positioning
  • Own the product launches, working closely with the marketing team to ensure the right marketing mix is struck to achieve launch KPI’s as well as overall awareness and adoption of the release.
  • Plan, write, and create product marketing assets and work closely with the Content team to ensure these are being utilised to their fullest potential, mapping these to each stage of the buyer’s journey.
  • Act as an internal thought leader and use your abilities as an influencer to help product-led stories trickle up and through dotdigital’s PR and top-of-the-funnel marketing messaging.
  • Proactively identify and implement new marketing strategies and campaigns that will drive awareness, conversion, and adoption
  • Find and tell customer stories that demonstrate how dotdigital’s platform enables marketers to achieve their goals.
  • Conduct persona research and turn insights into content and tools that have cross-departmental benefits.

Experience & Skills:

  • 4-5 years product marketing experience and demonstrated success in a SaaS environment.
  • Proven track record of delivering compelling marketing collateral that tells a story, this includes excellent copywriting skills and a keen eye for design (*InDesign skills are strongly preferred).
  • Ability to work in a fast paced environment and demonstrate a sense of urgency while not compromising on quality of work.
  • Broad understanding of marketing channels and tactics (marketing automation, social marketing, email marketing, SEO and marketing analytics).
  • Confident juggling multiple projects concurrently as well as managing and leveraging other stakeholders effectively.
  • Ability to persuade and influence others and move towards a common vision or goal.
  • Excellent time management and organisational skills.

Personal Traits:

  • You are passionate for and have a good understanding of new technology and digital marketing trends
  • Proactive attitude towards challenges and someone who enjoys cross-team collaboration
  • You are a good communicator that demonstrates strong written & verbal skills
  • You are a great builder of solid working relationships with peers and leaders
  • You are both creative and pragmatic
  • You are detail focused and can plan well

This opportunity will give you:

  • The chance to join an established, growing business and work on its leading SaaS marketing automation product
  • The opportunity to be part of a high performing Product team that will challenge and motivate you
  • Lots of freedom to manage processes and outcomes
  • A competitive package and great benefits
  • A friendly work culture that puts people at its heart

Additional information

  • Remote status

    Flexible remote

Or, know someone who would be a perfect fit? Let them know!

United Kingdom
GY1 2JT United Kingdom Directions

London Bridge

1 London Bridge
SE1 London Directions

Croydon

No. 1 Croydon
CR0 6SD Croydon Directions

Workplace & Culture

It all started in a pub in Croydon, UK – we even have the original tables and stools in our London Bridge HQ. Today, we’re a growing global business with 350+ employees and counting. So if you’re interested in becoming part of the dotfamily there may be an opportunity for you.


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