Careers at dotdigital

Events Marketing Executive

We’re looking for a person to join the US marketing team with specific responsibilities for the company’s events marketing activities.

You’ll hit your own KPIs and targets.  You’ll have great experience of B2B & B2C marketing and managing the customer journey from opportunity through to renewal, and have experience managing brand messaging and consistency. You will be adept at customer retention and acquisition tactics.


  • Work closely with the Head of Events in London to coordinate the company’s offline activity including events, trade shows, partner seminars, awards, private dining, hospitality – which will include delegate recruitment, logistics, event management etc.
  • Work to meet KPIs (set in advance) for each event.
  • Work with other teams to make sure we are present at the right events and co-ordinating events to attract the correct audience
  • Brief-in nurture-campaigns for pre-and-post event using the Engagement Cloud.
  • Management of “SWAG” for all events including itinerary, storage and delivery at events.
  • Manage budgets for the offline activity you coordinate.
  • Work closely with Sales and Account Management to ensure messaging and materials are appropriate and activity remains aligned to the overall business goals.
  • Measure, monitor and analyse lead/customer nurture and effectiveness of your events and offline activities to help dotdigital develop better programs over time.

Additional Responsibilities:

  • Contribute to wider marketing activity.
  • Ensure the brand is respected in all communications and brand messaging is consistent.
  • Become an expert on the dotdigital platform.
  • Continually seek to ways to improve the quality of our marketing data.
  • Provide marketing support to the sales teams as needed.


  • 2+ years demonstrable marketing experience – preferably for a Software business.
  • Very organised and enjoy the pressure of events.
  • A good knowledge of content marketing tactics.
  • You are a driven self-starter – the team is always busy and we don’t like micro-managing.
  • A deliverer – while you’ll have help, you’ll be doing some of the execution yourself.
  • A collaborative worker – you can’t do this job properly on your own. You’ll be at your most comfortable and effective collaborating with others.
  • Strong content editing skills – as well as writing your own content you’ll need to brief, edit and critique other content.
  • Project management skills – you’ll need to be highly organised and comfortable delivering multiple content projects, often at the same time.
  • Analytical – you’ll be comfortable and effective using key analytics tools including Google Analytics and others to measure, analyse, report and act on the results of your content marketing activity.

Key Role Objectives:

  • Ensure dotdigital’ s events are a success with clients, prospects and internal stakeholders.
  • Ensure dotdigital’ s events are well attended and ran in accordance to the schedule and budgets.
  • Ensure events have good synergy with other department and business activity.

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